JUDGES
For any awards, carrying out fair, consistent, and accurate judging is key to ensuring the true winners are recognized. To deliver this, we have assembled a diverse and unbiased judging panel of experts. The judges are assigned categories which reflect their expertise and are asked to recuse themselves from voting in any category in which there is a conflict of interest.
All Judges are required to sign a non-disclosure agreement for the purpose of preventing the unauthorized disclosure of confidential information. This includes the sharing of the information contained within the submission forms with any third parties and communicating with shortlisted nominees in any way.
2025 JUDGES
Cheryl L. Evans
Don Friedman
Don has 23 years’ experience educating financial professionals on emerging asset classes and investment vehicles, including private equity, hedge funds, liquid alternatives, fixed income, MLPs, Smart Beta, digital assets and ETFs.
He was Co-Founder of Inside ETFs, the industry’s largest and most successful conference, and Chief Operating Officer, Executive Vice President and Board Member of ETF.com. Don also created Inside ETFs Europe (that continent’s largest ETF event), Inside Commodities (the largest institutional-focused US-based commodities event) and Inside Fixed Income (the world’s largest independently run fixed-income event).
After leaving ETF.com, he founded JV Events Group (JVEG) where he created “institutional investor only” events including the Liquid Alternative Strategy Summit, MLP Strategy Summit, Smart Beta Strategy Summit, ETF Strategy Summit and the Digital Asset Strategy Summit. He sold JVEG to DACFP in 2020 and is the CEO of both DACFP and its sister company, The Truth About Your Future with Ric Edelman.
Sheena Gray
Sheryl Hickerson
An award-winning, international speaker on social and digital marketing strategies for financial services organizations, Sheryl Hickerson founded Females and Finance, a private online membership organization supporting women in financial services and financial technology. Their industry rally cry called The Fearless Pledge, was introduced in 2022 to support the hiring, mentoring, training, and advancement of 100,000 women in the profession by 2025.
Membership today is more than 4,100 professionals with no signs of letting up. After 30 years in financial services, Sheryl has dedicated her professional life to promoting better networking and diversity initiatives within the Financial Services community.
Karin Levi
Karin is an accomplished marketing leader and Global Head of Financial Services Marketing at LinkedIn. In her role, she leads the development and execution of marketing strategies aimed at building the LinkedIn value proposition for financial services marketers through actionable thought leadership and compelling go-to-market activations. With her expertise as an executive strategist, industry thought leader, and C-suite advisor, Karin has established herself as a trusted advisor to many leading brands. Her prior work experience includes Mastercard, JPMorgan, Allianz, Deutsche Bank, and NY Life Insurance.
Beyond her professional achievements, Karin also serves on the board of directors for The Family Center, a Brooklyn-based non-profit organization. She is a proud alumna of Syracuse University, her dog aptly named Carmelo Anthony.
Lindsey Lewis
Sonya Lutter
Nina O’Neal
Dr. Nicole B. Simpson
Reverend Dr. Nicole B. Simpson, CFP® is a practitioner with over 30 years of experience in the securities industry which she entered in 1991 and holds Series 7, 63, and 65 Securities licenses. On September 11, 2001, her life was drastically altered as a financial planner working at 2 World Trade Center on the 73rd floor. Simpson was still in the building on the 44th floor when Tower 2 was hit during the World Trade Center attacks. Today, Simpson compassionately assists families on how to begin to walk along the road to recovery when faced with a catastrophic, unexpected disaster. She is actively involved in spiritual, emotional and economic empowerment. A compelling empowerment speaker, television/ radio personality and author, Ms. Simpson travels throughout the United States teaching in a practical and easy to understand manner. Her simple approach motivates everyone who hears her message to take action to change their future. Her commitment is to engage people with the thought, “If money were not an issue, what would be your life’s purpose?”
After 30 years of industry experience that recognizes an economic cultural reckoning is occurring, Simpson is equipped, realizing she is an anomaly and has much to contribute to the inevitable change America is demanding. This reality demands her to be available as a “teacher, trainer, mentor, guidance counselor”
Darren Tedesco
Kara Valentine
Kara Valentine is a Managing Director at The Rudin Group, responsible for high-net-worth (HNW) and registered investment advisors (RIA) marketing strategy. Kara’s extensive career spans from wirehouse to bank wealth management to family office, and the independent RIA channel. The brands Kara has helped build include Morgan Stanley, Bank of America’s Global Wealth and Investment Management Division – Merrill Lynch and U.S. Trust, Dynasty Financial Partners, Rockefeller Capital Management, Cary Street Partners, and Transcend Capital Advisors before she joined The Rudin Group in 2023.
Kara’s marketing expertise includes strategic and tactical execution for brands, creative design, storytelling, lead generation, internal and external communication, and MarTech platforms.
Kara serves on the Executive Board for the Center for Marketing and Consumer Insights at the Villanova School of Business. She holds a Bachelor of Science in Business Administration/Marketing from Villanova University.

